Michal Heiplik

Michal Heiplik is the president and co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing, and execution of sound fundraising practices, Michal is working to generate new ways in which stations can collaboratively add prospects and increase net revenues. His previous role as executive director for local development at WGBH amplified his expertise in all aspects of membership. In this role, he oversaw all levels of membership at the Boston station—the largest membership fundraising program in New England. His department focused on individual giving, direct mail solicitation, online giving, door-to-door, digital, and on-air fundraising. As a result of his efforts, WGBH improved its fundraising program by raising 25% more net revenue on an annual basis. Prior to WGBH, Michal worked in many different roles at Houston Public Media. He constructed the station’s fundraising database and later moved the entire organization onto a state-of-the-art fundraising platform. This platform enabled dramatic improvement in fundraising results. He later left his position as membership director to lead the national data collaboration that led to the creation of CDP.