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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.
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October 21, 2011 FSAs: Less Flexible in 2012As workers pick their health-care benefits over the next few weeks, experts say one option is looking less popular this year: flexible-savings accounts. A provision in the health-care overhaul that went into effect this year says that people who want to use their flexible-spending accounts for over-the-counter medicines need to get a prescription first. But experts say the hassle of visiting a doctor before heading to the pharmacy has proven too much for many Americans. |
The Future of Membership and How It Impacts Your Station’s Business PracticesJanuary 8, 2015Mark Fuerst, Director of the Public Media Futures Forum, discusses the single largest revenue stream in public media: membership... annual support, pledge drives, direct mail renewals, telemarketing, sustainer plans, and major individual gifts. All of that activity, across radio and TV, brought in $900 million in 2013. That total is growing, but it’s also highly vulnerable to erosion. As membership models change and evolve, CFOs will have to anticipate changes in budgeting, cashflow, staffing, and technology requirements. CEOs may spend more time out in the community building relationships with sponsors. During this webinar, Mark will discuss considerations for growth and change from operational and financial perspectives.PMBA members can access the recording and presentation here (login required). Webinar participants can contact PMBA at info@pmbaonline.org to receive access. |
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