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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

December 15, 2020

Radio Is Part Of $250 Million Vaccine Education Campaign

Radio is in the media mix for a massive public education campaign designed to encourage hundreds of millions of Americans to take the coronavirus vaccine. As the long-awaited vaccine is administered to U.S. patients for the first time this week, the federal government is launching a $250 million public education campaign that will start this week in print, social media, and radio, according to the New York Times. Television will be added when the vaccine becomes more widely available. 
December 14, 2020

Coronavirus Dominates the News in 2020

​HR professionals spent much of 2020 coming to terms with an issue that was on few people's radar in 2019: COVID-19, the respiratory disease caused by the novel coronavirus. Deadly, dangerous, and frightening, coronavirus made employers reassess how to keep their workplaces safe and comply with new laws emerging from the health crisis—the Families First Coronavirus Response Act (FFCRA) and the Coronavirus Aid, Relief, and Economic Security Act. Coronavirus cases began rising again in November and December, making COVID-19 as relevant as ever by year's end.
December 14, 2020

Pai Calls for Reassessment of Media Marketplace

The outgoing chairman of the Federal Communications Commission is asking why broadcasters should be covered by special media ownership rules at all. “We need a fundamental, intellectually honest reassessment of what the media marketplace looks like now, where it’s going, and what this means for consumers,” said Ajit Pai, speaking to the Media Institute.
December 3, 2020

Public Media for All Campaign Gives Participants ‘Something to Aspire to’

A coalition led by people of color in public media has gained pledges from nearly two dozen stations and national organizations in the industry to commit to changes within their workplaces focused on diversity, equity and inclusion. 
December 2, 2020

This Year in Music is Here! Check Out iHeartRadio’s Top Songs and Artists of 2020

It’s officially the most wonderful time of the year. Get your celebration on and check out iHeartRadio’s most popular music from the year gone by! The data is based on total audience spins and streams across iHeartRadio broadcast radio and digital stations nationwide, giving a true snapshot of what everyone is listening to in 2020. So, let’s dive into what America’s undisputed favorite songs and artists were.
November 18, 2020

4 Tips For Expressing Gratitude This Holiday Season—Without a Party

Employers' holiday celebrations are sure to look different this year due to the coronavirus pandemic. With remote work, social-distancing requirements and other limitations, it’s difficult for employers to know whether or how to hold holiday or year-end celebrations.
November 18, 2020

Public Media and the Youth Media Landscape: A Q&A

The Corporation for Public Broadcasting is funding a project with the Joan Ganz Cooney Center at Sesame Workshop ("Cooney Center") to study the current media habits of tweens and teens. The By/With/For Youth: Inspiring Next Gen Public Media Audiences project seeks to build a foundation for how public media can engage with youth audiences and better equip them to participate and thrive in the world.
November 13, 2020

Microsoft Grants Aid Journalism in Public Media Newsrooms

A new pilot program spearheaded by Microsoft is providing funds and technological support for local journalism at several public media stations, including a boost for data and investigative reporting.
November 11, 2020

6 Ways to Help Employees Work Better From Home

Nine months in—and we still need better ways to work from home. Most companies and HR leaders thought working from home would be temporary—a few weeks, a month or two. Now we’re closing in on a year and many people accept that work from home (WFH) as the new normal. Leaders are even adapting HR plans and policies to make it happen.
November 10, 2020

Smaller and Nonprofit Newsrooms are Weathering the Economic Impact of COVID-19 Better Than Most, According to One Survey

The Reuters Institute for the Study of Journalism published a report looking at the financial impact of COVID-19 on 165 independent newsrooms from around the globe. The responses revealed “dramatic but unequal” consequences but—as you might expect from a report entitled “few winners, many losers”—the majority reflected a pretty bleak situation. But! There’s “a significant minority” of independent news organizations surviving—and even thriving—through the crisis.